ADmiradn - digital signage projects & news
ADmira Digital Networks leads the supermarket digital signage sector in Spain

The SaaS Digital Signage platform of Admira Digital Networks has been selected as the new solution for Gros Mercat. The "platform" of digital signage has been further developed for booking, automatization of contents and content management purposes. The booking system of Gros Mercat will help the circuit managers and owners exploit the commercial side of the circuit. The deployment covers more than 200 players in the initial phase. The initial cross selling and informational capsules have achieved positive results in the first phase.
For more information : Alimarket (article in Spanish Specialised Media of the Distribution Sector - Spanish)
Entrevista a Kevin Sigliano, Director de marketing y expansión internacional de Admira
“La implantación en supermercados será masiva a corto plazo”
Alimarket: ¿Qué importancia tiene el software en el Digital Signage?
Kevin Sigliano: Los softwares de digital signage juegan un papel crítico en el éxito de los circuitos más exigentes aunque estén en la sombra. Todo software de digital signage debe de garantizar unas prestaciones óptimas de emisión y rendimientos estables (>99%) de funcionamiento. Además, los softwares de digital signage más “implantados” ofrecen ventajas de programación de carruseles, integración con otras tecnologías de DS, sistemas de creación & actualización de contenidos, monitorización y sistemas de alertas y entornos colaborativos. En el marco actual de DS, es fundamental cumplir las expectativas de los clientes y ningún sistema de DooH puede fallar. Algunos clientes actuales de ADmiradn Suite han llegado después de haber sufrido una experiencia negativa con otras soluciones. Es fundamental probar una solución de DS en un entorno exigente antes de emprender el proyecto global.
A.: ¿Cómo se estructura actualmente el segmento de software de DS en España y como ve el futuro?
K.S.: Actualmente, el segmento del software está concentrándose. Los integradores, agencias y clientes finales están apostando por las 3-4 soluciones con capacidades demostrables y altos niveles de implantación. En cuanto al futuro, creo que el porvenir del DS está asociado a la nube (cloud computing) con marketplaces de contenidos, circuitos inter-conectados y existirán e-centrales de medios del “digital signage”. En el futuro, el digital signage será una realidad en todos los sectores y habrá aplicaciones más sofisticadas y con retornos económicos altamente positivos. Las perspectivas del DS en España son muy positivas y la adopción “inteligente & rentable” por parte de los supermercados será masiva en los próximos 18 meses.
A.: ¿Qué diferencias puede encontrar un cliente entre varios software?
K.S.: La diferencia principal es el enfoque hacia el SaaS y el cloud computing. El SaaS es una oportunidad de “oro” para los promotores de los circuitos de digital signage por los ahorros y ventajas asociadas en los servicios asociados. ADmira Digital Networks lleva más de 5 años con este enfoque y visión de futuro. A nivel técnico o funcional, las diferencias de máxima relevancia son: ratios de funcionamiento y rendimiento, escalabilidad, facilidad de implantación y usabilidad, número de circuitos y players activos, entorno web e integración con nuevas tecnologías DooH.
Kevin Sigliano @ Screen Expo London 2010
Day 1 Channel 2: Screen Feed, 1430-1500
Presentation title: Plan today, deliver tomorrow: Digital Signage Platforms in the future.
Presentation summary:
With reference to the Spanish market, this presentation will look at trends influencing the development of Digital Signage from the perspective of end users to explore how we can develop and refine existing propositions to best suit their needs and generate enhanced levels of usage with reference to case studies for clients including JCDecaux, Metro of Barcelona, Impact Media, Indoor Media and Puntobile.
Additionally, this presentation will look at key development issues including trends, success factors and challenges for 2010 and in looking forward, Kevin will also discuss the impact of virtualisation and cloud computing on the way in which Digital Signage networks are designed, delivered, managed and financed. Learning outcomes: This presentation will provide delegates with an understanding of the future of Digital Signage platforms and key drivers for improving adoption and utilisation of Digital Signage platforms by network owners, advertisers and audiences.
Presented by:
Kevin Sigliano, Marketing & International Expansion Director, Admira Digital Networks.
Speaker biography:

Global Digital Out-of-Home Forecast 2009-2014

Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010.Interesting study of Researchandmarkets with data and figures of the Digital Signage perspectives:
"Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010. Throughout history, emerging media supported by strong audience metrics have consistently grown during economic recoveries after deep recessions. This was true for radio in the '30s and '40s, broadcast TV in the '50s, cable TV in the '80s and '90s, and Internet and search in the '00s. The publishers data strongly suggest history will repeat itself in the case of digital out-of-home media, due in part to today's unprecedented media disruption and fragmentation, people consuming more media out of the home all day long, and with media stakeholders placing greater emphasis on audience measurement.

Source : Researchandmarkets.org
For more information
Marketing Investments and Tactics - 2010 : Emarketer
Business executives around the world are optimistic about next year, according to the “2010 Marketing Trends Survey” from StrongMail. E-mail and social media top the list of marketing tactics respondents will increase spending on in 2010. Search came in third. (emarketer 10/12/2009)

ADmira digital networks shares views of the future of marketing at the European School of Economics
Joseph Haslam of Stratemic and Kevin Sigliano of ADmira Digital Networks shared their experience and insights regarding the future of marketing and entrepreneurship at the first conference organized by ESE. The conference “Entrepreneurship in a Time of Crisis” is the first event organized by the European School of Economics in Madrid.

FICOD 2009 - Spain's Fair of Digital Contents & Platforms
FICOD-09's
International Fair of Digital Contents.Ficod's key objective is to develop and strengthen the Spanish digital content industry. FICOD has become a benchmark meeting point for professionals involved in television, cinema, music, interactive digital entertainment, animation, education, audio-visual production, digital publications, user generated content (UGC), social networks, blogs, interactive advertising, etc. The entire value chain of the sector is represented: distribution, devices, finance, training, internationalisation, audiences, pay-per-view media, public policy, digital television, audiences, e-commerce, etc.
Objectives
1. Developing and strengthening the international digital content industry.
2. Developing and strengthening digital content for Spanish language markets.
3. Almost 450 million Spanish speakers and more than 102 million Internet users.
FICOD is a meeting place for professionals involved in television, advertising, film, music, video games, digital publications, online training, user-generated content (UGC), digital journalism, interactive advertising, etc.
ADmira digital networks - spain´s best digital signage solution - attended the conferences and has developed new ties with digital players.
For more information
Digital Out-of-Home (DIGITAL SIGNAGE) Spend to Hit 3.7B $ in 2013
Source : BIA KELSEY 
Digital out-of-home (DOOH) spending is expected to increase at an annual rate of 13.5% annually, from $2.2 billion in 2009 to $3.7 billion in 2013, according to a new report from BIA/Kelsey, which confirms that the medium will far outpace traditional out-of-home’s 1.4% growth. Traditional OOH is expected to grow from $4.4 billion this year to only $4.6 billion in 2013, BIA Kelsey said.
Integration to Drive Growth
Growth of DOOH - which comprises digital billboards and place-based digital networks - will be driven as the buying process becomes more integrated, making it easier for advertisers to purchase DOOH and reach scale, writes MediaBuyerPlanner. Currently, DOOH represents a serious challenge to media buyers. There are more than 2,100 outdoor advertising companies in the US, but just three firms earn 85% of traditional billboard revenue. The newer digital segment has more types of companies and is much less concentrated than traditional OOH. The report noted that billboards account for 66% of all out-of-home revenues, while the remainder of the market is highly fragmented. In terms of the breakdown by type of ad for all of OOH in 2008, 73% were local ads, 18% were national ads and 9% were public-service ads.

Digital Shift Mirrors Overall Ad Market
This shift to digital in the OOH area is part of the larger shift to digital in ad spending overall. BIA Kelsey reported that the compound annual growth rate (CAGR) for all digital advertising media is forecast at 18% between 2008-2013, while the expected CAGR for traditional advertising is expected to be -4.5% during the same time period. Though OOH revenues are expected to decline from a total of $6.9 billion in 2008 to $6.8 billion in 2009, ZenithOptimedia’s latest projection forecasts that outdoor, along with TV and cinema, will return to positive growth in 2010.
JCDecaux shares their digital signage experience and strategy
JCDecaux shared their "digital signage" strategy and experience at the Viscom Sign Fair ( Exposición Internacional para la industría de la Comunicación Visual ). Mr. Omar Delazar provided details of their two most important digital signage circuits in Spain - Terminal 1 of the Barcelona Airport and Canal Metro Barcelona. JCDecaux revealed their "renewed" mission to further innovate in the outdoor media sector, and provide innovative digital signage solutions that capture the end customer.
Digital signage "urban marketing" application
ADmira digital networks has played a crucial role in the development of the latest urban marketing digital signage applications. Our award-winning software solutions powered this unique digital signage initiative that explains a more meaningful energy conscious world.
ADmira Digital Networks Wins "Best Digital Software 2009"
Award at TOTALMEDIA - Spain's leading digital signage magazine & fair
BARCELONA, SPAIN — Admira Digital Networks, a Barcelona-based provider of digital signage software and services has been awarded TOTALmedia's "Best Digital Signage" award. More than 300 digital signage software professionals were interviewed. The DDS community voted, and Admira was considered the best and most unique sofware. Carlos Siva - CEO and founder of Admira received the award.
TOTALMEDIA is an international show devoted to digital signage, new media, mobile, and proximity marketing. The show is the first tradeshow specifically focused on the out-of-home digital advertising industry in Spain. TOTALmedia was held from September 30 to October 1st at IFEMA, Feria de Madrid.

Admiradn’s Web-enabled Software offers a broad range of functionality for the creation, publishing, and control of digital signage networks. Admiradn Suite is an application for the management, tracking, and monitoring of digital signage networks. Admira Suite is a collaborative environment that enables real-time Web access and supervision for each point on a network. Database and reporting functionalities are built in with support for embedded metatags. Admira Suite includes a range of dynamic templates—a Flash-based system that enables express messaging through a built-in content management system that includes text and media. Another template system enables the user to create a “smart template” that can be customized to include RSS feeds, Flash, movies, and custom playlists. Each template is tailored to the specific needs of the end-user. Admira Suite supports a wide range of codecs, including MPEG, AVI, HD, QuickTime, and Flash.
Read press release @ Digital Signage Universe
The Total Media prize adds to the Digi Award 2008 as the best digital signage software.
The Digi Awards are organized by the "TDSG - The Digital Signage Group" of the United States of America.
ADmiradn discovers new frontiers in Hong Kong
ADmiradn is building a international network of partners and learning new trends in numerous countries. Numerous trips (Poland, United Kingdom, United States, Hong Kong, China) have been organized to further develop ADmiradn's global scope. ADmiradn is convinced that the collaboration via partners and a united effort with other DS players will benefit the sector and customers.

Media Markt is one of Spain's leading Digital Signage circuits
Admira Digital Networks is the digital signage software provider of Media Markt.
Admiradn.com, the leading web enabled & collaborative digital signage software provider has partnered with Media Markt in Spain. Both companies have deployed one of the most modern and “promotional” digital signage circuits in the world. The Media Markt circuit is currently working with great effectiveness and achieving excellent POS results. The contents are directly developed with smart contents templates and broadcasted in HD.


ADmiradn clients
At ADmiradn, our clients have used our digital signage solutions for two important reasons: to attract new clients and to better engage existing ones. ADmira digital networks has innovated a new generation of narrow casting technologies, and integrated it with a video posting solution that enables our clients to reach new digital signage heights. ADmiradn DN is currently working with clients in a variety of sectors in numerous countries:

We thank all of our clients for their support and trust.
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ADmiradn wins best digital signage solution prize in USA

Admiradn Suite wins the DIGI AWARD 2008 in the best digital software category
The Digital Signage Resource : USA, 20/10/2008 - The Digital Signage Group, a specialty digital signage aggregator, today announced the winners of the fourth annual DIGI Awards, which honors excellence in the digital signage industry. Read more
Spanish Digital Signage Software Start up is awarded best DDS software award of the Digital Signage Group de EEUU
ICEMD.COM : España, 29/10/2008 - Digital Signage Group (club del digital signage de EEUU) ha seleccionada Admira Digital Networks como ganador del premio (DIGI AWARD 2008.5) a la mejor tecnología y software de digital signage en el 2008. Admira Digital Networks es la solución tecnológica más avanzada de digital signage (narrow casting, rotulación digital, publicidad multimedia). View press release
Read more: ADmiradn wins best digital signage solution prize in USA
Canalkiosk - digital signage
Admira Digital Networks is the digital signage software provider of Canalkiosk.
Canalkiosk is one of the most ambitious "urban" digital signage circuits of the world. It has a potential of 1500 newspapers stands in the urban area of Barcelona (Spain). This innovative value proposition will include Web 2.0, Bluetooth, WIFI and digital signage technologies.


DailyDOOH - Barcelona Newspaper stands will be the first in the world to host a 24-hour Interactive Advertising Channel with more than 700 locations around the city - this is similar to ComTechM2M’s Newspaper solution in the UK reported as “Freddie Starr Ate My Hamster”. Admira Digital Networks has partnered with Hermes Publicidad and SIT Mobile to launch what is called “Canalkiosk Urban Interactive Networks”. The whole network will actually go live in the end of 2008 - it should reach 2 million city residents and up to 6 million visitors The network is cited as having Wi-Fi, Web 2.0, and Bluetooth mobile interaction (the Bluetooth is a waste of time, the Wi-Fi is excellent and we would be very interested to see what the Web 2.0 reference is - some social networking / interaction we expect. They say with regard Bluetooth… “People with Bluetooth-equipped mobile phones will be able to download information from the network such as music, videos, games, screensavers, and coupons free of charge. The network will also enable the audience to upload user-generated themes and SMS messages to the network, making Canalkiosk completely interactive. The digital signage circuit will broadcast information on public services, news, culture, fashion, entertainment, sports, tourism, technology, education, cuisine, and the environment”. Technology partners include Philips, Fon, SITmobile, and Admira Digital Networks. Philips has equipped each newspaper outlet with a 42-inch LCD monitor.
Digital Signage takes the metro
ADmiradn.com Closes New Digital Signage Deal with Transports Metropolitans de Barcelona
NewswireToday: Spain, 06/16/2008 - Admiradn.com closes new digital signage deal with Transports Metropolitans de Barcelona (metro) (52 stations and 100's of displays). Admira digital networks is upgrading the software solution of this innovative "dds" circuit. In addition, Admiradn.com has agreed to manage the advertising agreement and exploit this circuit from a business perspective.
Interview: Kevin Sigliano in Technology Gazette (UK)
ADmiradn's marketing director talks about ADmiradn in 2008
Josh Chandler of Technology Gazette (UK) interviews Kevin Sigliano and asks all sorts of questions about digital signage and Admira digital networks' progress and future perspectives.
Listen to interview
ADmiradn in Vator.tv
Admira digital networks is leading the way in the development of digital signage technologies: 2008
Admira Digital Networks (Admiradn / ADN) is leading the way in the development of digital signage technologies. Admiradn has collaborated with many companies in the implementation of digital signage networks across a variety of sectors that include retail, financial, transportation, government, and museum expositions.
ADmiradn wins BEST DIGITAL SIGNAGE solution prize of TOTAL MEDIA 2009 in Spain

ADmira digital networks has won the "best digital software" prize of Total Media 2009 in Spain. More than 300 digital signage software professionals voted. Carlos Siva - CEO and founder of ADmira digital signage received the prize at the latest digital signage fair of Total Media.
Read more: ADmiradn wins BEST DIGITAL SIGNAGE solution prize of TOTAL MEDIA 2009 in Spain
Digital Signage + Climate Crisis
Admiradn.com Successfully Implements New Digital Signage 'Climate Crisis' Exposition in Valencia: 2008
NewswireToday: Spain, 02/02/2008 - Admiradn.com - digital signage software company has completed a new digital signage “Climate Crisis” exposition in City of the Arts and the Sciences of Valencia. This exposition is largest and most interactive “Climate Crisis” exposition of the world. The Admiradn solutions have been implemented in an exposition area of 450 m2 with interactive screens, video walls and digital signage applications. This latest success story will be replicated in other cities and has achieved excellent user experiences and audiences.

ADmiradn's CEO wins MANAGEMENT prize
Carlos Silva Santin - CEO of Admira digital networks earns high ranking in Directivo Plus 2007 : 2007
DirectivoPlus: Carlos Silvia, CEO of Admira Digital Networks, is leading the way in the development of digital signage technologies. Carlos Silva has earned a spot in top 5 ranking of the most prominent CEO's in Spain according to DirectivoPlus. View press release in Directivos Plus
ADmiradn goes international
International calling of Admira dn : 2007
Admira DN has international objectives. This last month has proven to be very positive since a new agreement has been reached with a company in Korea and UK. Admira dn has created a specific department for these purposes and will be focusing on international projects. The R&D team visited the Screen Expo 2007 (Earls Court, UK 31/01 - 01/02), and obtained excellent results in terms of prospects and new development plans. In addition, our value proposition was “welcomed” by a number of DDS actors. Lastly, the Admira board of directors is satisfied with the latest business results and has important deals in the pipeline.
ADmiradn launches digital signage suite
Admiradn.com Launches New Digital Signage Web-based Collaborative Software Solution : 2007
PRBuzz: Sep 28, 2007 -- /prbuzz/ --Admiradn.com - digital signage software company based in Spain - has just launched a new web based point of sale & collaborative software solution. Its new digital signage solution contains new features such as video posting, and P2P functionalities.








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